The Covid-19 pandemic has had a serious influence on the tourism trade in Brazil and world wide, difficult the beforehand present ideas of the market and the consumption habits of vacationers. Restoration plans and objectives should be reviewed or we’ll see the corporate, or what stays of it, succumb to the fact of the details.
To date, it has proven us that the demand shouldn’t be ample to make sure the sustainability of present and future tasks. Vacationer locations that depend on the inflow of foreigners will take just a few years to get well. And home tourism, with rising poverty, document family debt and a shrinking center class, won’t be able to ensure speedy outcomes for all.
It is time to react. We must always use the troublesome second to attract up a brand new improvement plan for Brazilian tourism. A daring plan based mostly on the growth of the sector, with the potential to take the nation’s post-pandemic tourism exercise to a brand new stage.
And what would that plan be? This might in fact contain the reorganization of the Ministry of Tourism, which might be strengthened by the incorporation of three essential vectors of tourism improvement and sources of enterprise, employment and earnings: 1) the administration of land for public use in protected areas; 2) the administration of particular areas of vacationer curiosity, particularly territorial, marine and river waters; 3) and the administration of historic and cultural heritage, particularly previous public buildings, museums and collections.
All these areas, at present fragmented, could be united, performing in synergy, below the coordination of the Ministry of Tourism, strengthened and with a strengthened technical physique, with the attitude of attracting non-public funding and creating a brand new sustainable improvement agenda for the nation.
Brazil is without doubt one of the world champions in pure magnificence, nevertheless it hasn’t been in a position to convert all that wealth into financial alternative. To date, environmental companies have proven little means to make nationwide parks essential allies for the sustainable improvement of communities whereas preserving biodiversity.
The identical goes for individuals who care for historic and cultural heritage. There isn’t a nationwide coverage for restoring these deserted and time-worn buildings. Regardless of being the eleventh nation with the very best variety of World Cultural and Pure Heritage websites declared by Unesco, one of these tourism attracts few guests to Brazil exactly due to the shortage of funding and partnerships with the non-public sector.
The Union Heritage Secretariat – the SPU, linked to the Division of Commerce, is alleged to be the most important actual property company on the planet. The SPU is answerable for the administration of 600,000 federal public properties and can also be answerable for the administration of sea lands within the strips alongside the rivers and shorelines. Why not have the Ministry of Tourism, along with the federal states and municipalities, consider the potential for higher use of those areas?
Each the allocation of publicly used areas of nationwide parks and the properties that home historic and cultural heritage, and the particular areas of rivers and seas have to be flanked by a brand new regulatory framework for environmental permits, incentive legal guidelines or tax exemptions to draw non-public funding.
Brazil is a rustic of continental proportions. Due to this fact, the event of home and worldwide tourism inevitably requires the growth of air connectivity. The civil aviation trade has been one of many hardest hit by the pandemic. Given this attitude, the brand new plan ought to embrace an aggressive coverage to chop taxes and the so-called Brazil prices, together with ICMS on gas, in addition to a assessment of tax advantages aimed toward encouraging the creation of regional hubs-and-spokes.
This regime of air hubs is ruled by the Nationwide Fiscal Coverage Council – Confaz. Earlier than the pandemic, the factors for creating regional hubs should be reviewed as they hinder the total restoration of the sector and make it troublesome for low-cost airways to reach. This contains stress-free the principles that at present stop cabotage flights.
When it comes to promotion overseas, tourism ought to be included within the agenda of Brazilian exports. Our diplomacy has already proven that it acts with nice competence with regards to opening up markets. And it has an extended custom of negotiating with the World Commerce Group – WTO. Why not use the construction and capillarity of Itamaraty’s community of consulates and embassies world wide to reposition Brazilian tourism in the principle overseas locations?
On this context, it could even be acceptable to mix the experience of Embratur and the Brazilian Commerce and Funding Promotion Company (Apex-Brasil) not solely to rebuild Brazil’s picture overseas, but additionally to advertise our greatest vacationer points of interest in strategic markets. This might require a technical restructuring of Embratur and Apex-Brasil to be built-in, much less institutional and extra business.
Tourism relies on picture. Due to this fact, the sum of the efforts of Embratur and Apex-Brasil along with consulates and embassies could be of nice effectiveness to position our services and products on the planet tourism showcase, with clever digital media campaigns and cooperative actions with journey companies and airways and OTAS.
In any case, we’re the land of hospitality that welcomes its guests. However on this respect we nonetheless have loads to develop and we should always prioritize workforce abilities, entry infrastructure, security and certification of locations.
A grandiose plan, with daring objectives and a brand new vacation spot for Brazilian tourism. It is time to make it occur as a result of, because the poet Helena Kolody stated, “For many who journey to fulfill the solar, it’s at all times daybreak”.
Gilmar PiolaJournalist, Former Secretary of Tourism, Business, Commerce and Strategic Tasks of Foz do Iguaçu.