Cultural tourism will increase resort occupancy within the larger BH space and attracts guests

Journalist Ricardo Moreno, 44, cannot wait to attend one other version of MecaInhotim, the nation’s largest open-air modern music competition. He has been a daily because the first version in 2015. Moreno enjoys the environment of the competition, the not too lengthy format, the idyllic creative scene during which it takes place, the selection of artists – this 12 months there are Caetano Veloso, Alceu Valença, Fernanda Takai, Vohoor and eight different points of interest – however above all the chance to fulfill up once more with buddies from São Paulo.

This is what you are studying: 45.3% of the competition’s viewers is from São Paulo, 15.9% from Rio de Janeiro and eight.6% from different cities within the nation, confirms Piti Vieira, Sponsorship and New Enterprise Director. “MecaInhotim is a competition of encounters as a result of it permits individuals to get to know one another and to community,” he explains. For Moreno, the exhibits are nice, the friends are wonderful, however they solely function a backdrop to a bigger expertise. “MecaInhotim shouldn’t be an area competition, we’re not from Minas Gerais, we wished extra individuals from BH,” emphasizes Vieira.


MecaInhotim is the perfect instance of what occurred within the Belo Horizonte metropolitan space within the post-pandemic period. Cultural tourism has already overtaken enterprise tourism, boosted by the quite a few exhibits and cultural occasions in current months. The numbers affirm this development. The cultural producer Léo Ziller, one of many veterans within the section, says that ticketing, i.e. the sale of tickets, proves the origin of the individuals, most of whom come from different international locations. The instance is Prime Rock Brasil, which came about in July.

Pedro Lobo of the manufacturing firm Secreto, organizer of the occasion, attracts consideration to a curiosity: Prime Rock Brasil was born in Curitiba (PR) nevertheless it takes place in three cities within the nation (BH, Recife and Curitiba) the place the most important viewers of the editions is in Belo Horizonte: 25 thousand individuals. The cultural producer took the chance to ballot on social media: “Prime Rock needs to know who’s from different states?”. About 160 individuals answered the query, there have been individuals from all corners of the nation. “Town is buzzing with concert events and festivals,” he emphasizes.

Léo Ziller, additionally from Secreto, asks: “What’s the logic of a celebration like Só Monitor Boa, a present by Gusttavo Lima that overwhelms audiences in huge city facilities like Rio de Janeiro and São Paulo? As a result of we’re the gastronomic capital of the nice festivals, the most secure metropolis, with lodges with one of many most cost-effective charges within the nation and a big construction of bars and eating places. That is the potential that the vacationer sees, and town’s public energy would not but,” he argues.

Vacationer in BH

A possible that Ricardo Moreno has already acknowledged: “I come to BH to see exhibits, to eat and to drink, and MecaInhotim is, in spite of everything, an excuse to benefit from the metropolis.” The journalist from São Paulo often stays within the Lourdes or Savassi area. “I arrive on the town on Friday and go away on Monday. I’ve no drawback reserving a resort. BH has good costs, even higher than Brumadinho, and a road life that São Paulo would not have,” he stated. Working from residence, Moreno is extending his keep within the capital of Minas Gerais.

On this second semester there are quite a few nice occasions – along with MecaInhotim, the festivals Sensational, Histórias and Sarará, the singers Caetano Veloso and Roberto Carlos, the worldwide bands Gun n’ Roses and Ummagumma in addition to the partnership Pitty and Nando Reis in # PittyNando. “BH’s vocation is to be a middle for the leisure business, for cultural tourism,” summarizes Léo Ziller. The quantity of kit for cultural occasions can also be heating up the business once more. Minascentro reopened in Might, Enviornment MRV can be in 2023 and Mineirão has already accepted that vocation.


These occasions are already mirrored immediately in resort occupancy. In response to information from the Brazilian Resort Business Affiliation (Abih-MG), occupancy rose from 41.74% to 60.41% from January to Might, peaking at 80%. “That is gradual progress on account of vaccinations, the resumption of enterprise and the return of the large exhibits. We noticed a big improve in June and July, together with a rise within the common each day charge. Abih forecasts an occupancy charge of round 65% in BH in July,” stresses Director Carol Drumond.

Edvard Pancrácio, normal supervisor of operations at Intercity BH Expo, a resort positioned 1,600 m from Expominas, town’s principal conference heart, notes that occasion occupancy within the room averages 85%. “Our occupancy charge reached 80% for the A-Ha live performance and 86% for the Chitãozinho and Xororó concert events. Our largest viewers is often from inside Minas Gerais, then from São Paulo and Espírito Santo,” he factors out. In response to Pancrácio, the exhibits and festivals, just like the Cavalo Manga-larga Marchador, have promoted tourism.

Márcia Ribeiro, Advertising and marketing Enterprise Director at Expominas and Vice President of the Belo Horizonte Conference & Guests Bureau, has a solution to this cultural pleasure on the tip of his tongue: “Town is richer in gastronomy, in affords for cultural excursions, within the creative. A producer chooses BH not for the infrastructure, however for its cultural worth.” In response to Ziller, Caetano – who will play his third present at Epominas in October – stated he determined to start out his tour right here as a result of BH has the perfect viewers.

freedom circle

As the principle cultural tourism website within the metropolis, Circuito Liberdade has additionally seen a file variety of guests. In response to the Ministry of State for Tradition and Tourism (Secult-MG), the services within the Praça da Liberdade have been visited about 1.5 million instances within the first half of the 12 months. Wagner Tameirão, director of the Minas Gerais Vale Memorial, one of many circuit’s fixtures, says all of those numbers make a number of sense. “With the reopening of the area, we really feel this reflection,” he emphasizes.

At present, in accordance with the supervisor, the memorial is extremely rated by the TripAdvisor web site, a platform that counts the opinions of vacationers. The Cultural Heart ranks first within the Museums class and is the sixth most visited attraction within the capital of Minas Gerais. “Our museum helps to know Minas Geras slightly, it’s interpretative, a calling card of the state,” he emphasizes. In response to a survey, the memorial was visited by 67,482 individuals from January to July, together with 24,465 vacationers from totally different areas of Brazil and 13,282 from exterior Brazil.

transversality and creativity

This transversality between tradition and tourism has change into a actuality in Minas and one among Secult-MG’s traces of motion. “Cultural tourism and artistic industries are in fact cross-sectoral. Tourism has the perform of producing a stream of holiday makers, whether or not from the communities themselves or from different international locations. Nonetheless, the patron object of cultural tourism is creativity, be it a present, museum, theater efficiency, bar or restaurant serving native delicacies,” says Secretary Leônidas Oliveira.

All this artistic energy, he believes, is able to enhancing peoples, cultures, tales and locations. “Collectively, the artistic industries and cultural tourism, which accounts for 72% of our tourism, created 82,500 jobs in Minas final 12 months and injected greater than R$ 20 billion into the economic system,” reveals the secretary. “The metropolitan space is a transparent instance of this because it reinvents itself within the post-pandemic period via cultural tourism, complemented by exhibits in areas unfold throughout the capital and the encircling space,” he provides.


The following huge occasions within the metropolis

MecaInhotim. Verify the schedule under shortcut.

Competition tales (13.8.)

Sarará Competition (27.8.)

Fireproof (27.8. to five.9.)

Gun n’ Roses (13/9)

Assembly of Generations (21.9.)

Roberto Carlos (23 and 24/9)

Planet Brazil (September twenty fourth and twenty fifth)

Jota Quest (8/10)

Sandy (28/10)

Caetano Veloso (10/29)

PittyNando (1st/11)

Brothers Tour (Seu Jorge and Alexandre Pires, 11/12)

Milton Nascimento (11/14)

Ummagumma (17/12)

Christmas Thriller (23/13)

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