HAWA for ladies, a brand new life for forgotten garments and ladies

(ETX Day by day Up) – With #2ndeVie, the HAWA feminine insert construction sublimates and transforms style manufacturers’ unsold and dormant shares to supply a second likelihood for ladies in conditions of excessive vulnerability. Born in full confinement, the undertaking is growing at a speedy tempo, to the purpose that right this moment it ends in an distinctive collaboration with the French lingerie model Ysé.

While you open the door of the HAWA ladies’s affiliation, within the 18th arrondissement of Paris, you do not anticipate to find an actual clothes workshop. The sound of stitching machines echoes in an area that has turn out to be cramped because of the success of the net retailer #2ndeVie, between upcycling and resale of recent objects at negotiated costs, permitting the affiliation to present again to susceptible ladies. † Janifar, Hakima, Chandrani, Fanta, Sating, Aissata and Radja are amongst these skills who had been unaware of one another a number of months in the past, earlier than their willpower to alter their lives allowed them to cross paths with Hawa Sangaré.

Regaining Independence and Dignity

Twenty years of experience in integration and vocational coaching have enabled this dynamic and equally decided forty-something to know that it was not sufficient to assist women and men of their skilled undertaking to maintain them from exclusion. “We needed to get out of the archaic facet of assistantship as a result of society strikes rapidly and our function is to assist individuals by these modifications. Autonomy and vanity are the keys to arming these individuals for the longer term,” explains Hawa Sangaré. from . With this concept in thoughts, she determined to finish her training with an emphasis on picture, gown fashion and public talking, selecting to assist integration corporations earlier than establishing her personal construction within the midst of a well being disaster.

“I made a decision to launch myself and create a tool that goals to completely combine ladies into susceptible conditions, restore their dignity, with out projecting myself of their place, and supply them with a spot the place they will reclaim all the mandatory instruments. for his or her autonomy. HAWA for ladies was born, with the recruitment of the primary ten workers from October 2021, in the intervening time solely ladies, to favor those that endure most from inequalities within the skilled world. However males usually are not excluded, the affiliation desires inclusive, open to those that need to discover a place in society.

The employees, now twenty-five in quantity, are political refugees, former leisure staff in a really precarious scenario, feminine victims of home violence, or younger school graduates excluded from the labor market, usually single moms, who occupy all – or nearly – social accommodations. Progressively banned from society, with out the chance to discover a job that fits their scenario, they ultimately misplaced their belief and dignity. “They weren’t listened to, although that they had needs, desires and a necessity for assist. After I met them, some even referred to as themselves social affairs as a result of they needed to consistently really feel responsible for doing nothing – so to talk – nothing about to do. need to do,” confides Hawa Sangaré. They’re all now working hand in hand to convey garments again to life, the very garments that permit them to reconnect with their very own garments.

Upcycling on the service of integration

If the affiliation enjoys quite a lot of assist, each from the state and from town of Paris, a undertaking needed to be discovered that may make it doable to hold out the mixing undertaking. Whereas studying an article concerning the anti-waste clothes legislation, the founding father of HAWA for ladies got here up with the concept to arrange the #2ndeVie webshop. Initially it was about recovering unsold branded merchandise to resell at an agreed worth, however upcycling, which consists of including worth to things and substances which are meant to be thrown away, rapidly turned the spearhead of the affiliation.

Ladies commit themselves to stitching, however not solely, it’s a matter of intervening in all positions – or nearly. Versatility is the watchword. Accounting, gross sales, preparation of orders, administration of the location and social networks, capturing… If you need, you may uncover all of the professions that make the shop develop. This enabled some to find hidden skills, similar to embroidery, as a reminiscence, which turned obvious to certainly one of them, to the purpose that right this moment they turned grasp embroiderers and right this moment train others his know-how.

The eco-responsible style model Bleu Tango is the primary to heed the decision of the mixing workshop, entrusting it with its unsold objects and clothes from its collections, to be resold as is. These are extra than simply collaborations, they’re encounters that intensify the journey of those ladies, as a result of the manufacturers have confirmed themselves over the months as actual pillars. Invested and dedicated, they contribute to the implementation of the undertaking. “We now have chosen the formulation ‘HAWA for ladies, style on the service of integration’ as a result of the manufacturers are an actual assist. We even have to advertise the style business, that could be a sturdy assist”, underlines Hawa Sangaré.

Ysé is certainly one of these concerned gamers. It was to #2ndeVie that the French lingerie model entrusted its first round financial system undertaking and requested the workshop to sublimate second-hand swimwear. The end result – hand-embroidered fashions – could be found on the model’s pop-up store, La maison de vacances, open till July 31 within the third arrondissement of Paris. A partnership that may be punctual, however now has to increase at the very least till the tip of the yr. A dozen manufacturers are actually contributing to the constructing, and that is only the start.

The Nationwide Meeting, fairly a logo

The ladies who’ve built-in the construction of HAWA for ladies can now be pleased with their collaboration with one of many highest French establishments, the Nationwide Meeting, which they’ll quickly go to. A logo for individuals who had been excluded a number of months in the past. “We upcycled the well-known tarpaulin masking the semicircle to make tote luggage. They liked the end result and you’ll’t think about how proud the workers had been to work on such a undertaking,” explains the founder from.

The insertion construction is deployed at nice pace, to the purpose the place a second chamber fully dedicated to clothes is opened. And this improvement is essentially helpful to those that are the principle actors. Some staff have been capable of get the keys to their very own residence, others have been given everlasting contracts, positions of accountability and new hires are already deliberate to proceed working for the emancipation of girls, and of all those that solely ask for entry to autonomy.

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