Interview with Silvia Venturini Fendi, President of Altaroma

We all know her because the creative director of the home’s males’s collections and equipment, creator of the cult baguette bag that launched the it-bag pattern within the vogue of the 2000s… On the age of 61, Silvia Venturini Fendicheiress to one of the crucial well-known Italian vogue homes on the planet, has little left to show.

However removed from resting on her laurels, this superb woman of Italian vogue has been working as a for a decade now chairman of Altaroma, solely European vogue week devoted to younger creation.

For Marie Claire, she displays on the place of vogue within the historical past of Rome and the significance for luxurious veterans like her to assist rising vogue designers and thus assist outline the vogue of tomorrow.

Silvia Venturini Fendi: Lately, Altaroma has constructed an actual heritage for vogue.

If Milan is without doubt one of the capitals of western vogue, Rome, the capital of the nation, has distinguished itself for nearly 24 years by providing its personal vogue week.

This occasion, which lives as much as the identify Altaroma, has the particularity of presenting the collections of younger designers to be able to give them a light-weight that’s generally troublesome to search out within the overcrowded calendar of vogue weeks.

And whereas the luxurious trade’s curiosity in younger designers has solely grown over a decade, it is also as a result of there was a need inside established vogue homes to convey new visions ahead.

In Italy, Valentino, Gucci and Fendi due to this fact lent themselves to the sport, particularly by way of the Who’s On Subsequent competitors, which rewards designers yearly for his or her outstanding know-how.

As for Fendi, this curiosity is all of the extra pronounced as Silvia Venturini Fendi, heiress to this vogue home traditionally run by girls, is the president of Altaroma.

Assembly with an fanatic.

Marie Claire: How would you outline AltaRoma and what place do you need to take this vogue week within the vogue and luxurious trade?

Silvia Venturini Fendi: Lately, Altaroma has constructed an actual heritage for vogue.

We now have turn out to be a pole of attraction, a hub, for all these abilities coming into the style world who, by way of Altaroma, have the instruments to experiment, construction themselves and entry distinctive alternatives.

It is usually the one vogue week devoted completely to younger creations and younger designers. Why do you suppose that is necessary?

All of us began someplace, with the ability to do this by way of a structured angle means with the ability to develop in the best course.

Altaroma isn’t an impartial firm, we work intently with native establishments – particularly the Chamber of Commerce of Rome, Regione Lazio and Roma Capitale – and with nationwide establishments, reminiscent of Ice Agenzia and the Ministry of International Affairs and Worldwide Cooperation, however above all of us work in synergy with the principle vogue weeks and type a system with Florence and Milan, who discover in Altaroma an lively and stimulating breeding floor for his or her tasks.

The chosen manufacturers are the expression of all of the values ​​of the brand new Made in Italy.

You’re a member of one of the crucial outstanding vogue homes on the planet. When did your curiosity in younger designers begin?

A number of years in the past I began to understand that college students who went on to turn out to be wonderful designers – and that we at Fendi have been requested too usually to combine into our groups – usually got here from coaching colleges in Rome.

So when Altaroma proposed to me for president, I noticed that mentoring and a focus to younger folks had already began due to Who’s on subsequent? and likewise different actions, we realized that each one the communities of younger artists and designers have been transferred right here naturally.

We additionally discover that essentially the most revolutionary and inventive feeling lived and labored in a forgotten basement of the town.

Rome is finest recognized for artwork and cinema, how would you describe the Roman type?

One expression can outline Rome, and it’s “la dolce vita”.

Which doesn’t imply nostalgia for a previous and misplaced time, within the case of Rome it means a steady rebirth, figuring out the way to cherish the heritage and remodel it right into a steady supply of inspiration.

Lately, Fendi has been a significant participant within the renovation of the town. How necessary is Rome to you?

Rome is my dwelling. All of us deal with our home, we furnish it, we hold it tidy, and we depart it, however to return again, at all times.

How would you describe the younger abilities at AltaRoma this season?

The chosen manufacturers are the expression of all of the values ​​of the brand new Made in Italy: wonderful high quality, sustainable, moral, revolutionary and inclusive.

These days vogue has been a subject of dialogue about sustainability, range and inclusion… How does AltaRoma attempt to interact these conversations in the course of the occasion?

By vocation and pure inclination, Altaroma has been the hyperlink and assembly level of all these younger manufacturers for greater than ten years which might be sustainable, moral, consideration to innovation and high quality.

A section that appeared marginal a couple of years in the past and at the moment constitutes a elementary lever for the event of sustainable vogue innovation on the planet, of which we have been in a way the forerunners, which has opened new paths and new artistic visions: what’s sustainable at the moment can also be inclusive, gender impartial, usually seasonally impartial, steady however at all times new, seeking to the longer term, designing the longer term earlier than it occurs.

What do you hope for at the moment’s younger creators?

I hope to hitch them, see them develop and experiment after which, why not, see them as visitors of different calendars and worldwide occasions as nicely.

As a result of the best achievement is figuring out that our manufacturers can work on their very own

In case you needed to give them one piece of recommendation, what wouldn’t it be?

My recommendation is to by no means lose sight of your objective, work onerous, practice, enhance and above all dream.

Creativeness is the soul of a artistic individual and vogue is the dimension the place the dream involves life.

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