Reside Love Lebanon formalizes the launch of its Lebanese tourism marketing campaign

Higher late than by no means. With the summer season season in full swing and up to now confirming the upswing introduced by Lebanese tourism stakeholders for the reason that spring of this third yr of the disaster, yesterday the Ministry of Tourism and the NGO Reside Love Lebanon formally unveiled their new marketing campaign to advertise the sector. The presentation came about throughout an occasion organized on the Center East Airways (MEA) pilot coaching middle close to Beirut Worldwide Airport (AIB), whose infrastructure is struggling to deal with the size of the crowds of this primary really journey restriction-free summer season in associated to Covid-19.

On the menu of the marketing campaign known as “Ahla bi hal Tallé” (a Lebanese greeting utilized in a tune by the singer Sabah): a music video that has already been broadcast on social networks, a poster marketing campaign that began on Lebanese streets a few month in the past and an replace the Reside Love – Discover Lebanon utility, used to seek out the nation’s vacationer sights and, extra just lately, a number of mountaineering trails.

MEPI, UE and BEI

The event of the brand new options of the applying was funded by the United States-Center East Partnership Initiative (MEPI), which has been a accomplice of this NGO for a number of years; with assist from the European Union and the European Funding Financial institution (EIB), based on Reside Love Lebanon co-founder Eddy Bitar. Prime Minister-elect Nagib Mikati, outgoing Minister of Tourism Walid Nassar and US Ambassador to Lebanon Dorothy Shea, who have been current on the occasion, all welcomed the launch of the marketing campaign and the event of the movement.

Noting specifically that her nation has invested greater than $300 million in varied tasks supported by the MEPI, the diplomat shared tourism professionals’ optimism and expectations for a “promising” summer season. For his half, Nagib Mikati welcomed the “qualitative leap” that Lebanese tourism made, earlier than releasing the employees of the AIB, just like the employees of the MEA – whose President Mohammad el-Hout was additionally on web site – from the difficulties associated to passenger circulate administration. Notice that the MEA needed to postpone a variety of flights once more yesterday after a mix of things impacted air site visitors at a number of main worldwide airports (see reverse web page).

For his half, the outgoing tourism minister reminded that the nation expects “round 1.2 million” guests this summer season, together with “75%” Lebanese expatriates. A major enhance within the variety of guests, which he believes can also be as a result of “tourism promotion campaigns” launched as a part of the partnership between the ministry and Reside Love Lebanon, which has been in place since 2012. Walid Nassar additionally welcomed the introduced Saudi determination in early July by the Kingdom’s Ambassador to Lebanon, Walid Boukhari, to permit Lebanese nationals touring to Saudi Arabia from Lebanon to spend a fortnight in quarantine in a 3rd nation. Lastly, he thanked the marketing campaign companions, together with the ten firms that sponsored the poster marketing campaign.

The President of the Affiliation of Journey and Tourism Businesses in Lebanon Jean Abboud, when requested, reported common arrivals presently fluctuating between 18,000 and 20,000 passengers per day, i.e. “as many or much more than in 2019”, which is likely one of the highest productive years by way of attendance. “We must always count on this momentum to proceed into August,” he added. For his half, the President of the Affiliation of Homeowners of Seaside Resorts and Seashores, Jean Beyrouthi, identified that occupancy within the hospitality sector had peaked at “90%” on the coast and had even risen to “70%” within the mountains (greater than he anticipated after we interviewed him in June). Since a round issued by the Ministry of Tourism in June and legitimate till the top of September, Lebanese tourism firms are licensed to show their costs in {dollars}. It stays to be seen how the mix of this measure, elevated customer numbers, devaluation of the pound and inflation in meals and power costs will have an effect on costs within the sector as an entire.

The tax-free spending of vacationers in Lebanon fell by 48% within the first half of 2022

Tax-free spending by vacationers in Lebanon fell 48% year-on-year within the first six months of 2022, based on the report from World Blue, a Swiss firm specializing in VAT refunds on vacationer purchases. These elevated by 232% within the first half of 2021. The variety of tax refunds processed elevated by 24% year-on-year over the identical interval.

Purchases of greater than 5,000 euros (i.e. virtually $5,100) account for 62% of tax refunds made within the first half of 2022, in comparison with 86% on the finish of June 2021, whereas bills of lower than 300 euros (i.e. $307) characterize 5% will characterize the smallest proportion of these with zero scores in 2022, in comparison with 1% a yr in the past.

Intimately, it’s the guests from the Emirates with 17% of the overall who accounted for the most important share of the tax-free spending of vacationers in Lebanon within the first half of 2022. Syrians (7%), Kuwaitis and Saudis observe in third place with 6% every, and Egyptians and Qataris with 5% every, whereas the cumulative tax-free spending by nationals of different international locations reached 53% of the overall.

When it comes to growth, solely spending by Kuwaiti nationals noticed an 11% enhance this fiscal yr, whereas spending by Egyptians (-54%), Emiratis (-48%), Syrians (-46%), Qataris (-42 %) and Saudis (-14%) are down. Spending from guests from different international locations fell by 54%.

Clothes (72%, up 5 factors) in addition to jewelery and watches (21%, down 5 factors) have been the primary objects bought tax-free. A lot of the spending was in Beirut (84%), effectively forward of the opposite areas.

Higher late than by no means. With the summer season season in full swing and up to now confirming the upswing introduced by Lebanese tourism stakeholders for the reason that spring of this third yr of the disaster, yesterday the Ministry of Tourism and the NGO Reside Love Lebanon formally unveiled their new marketing campaign to advertise the sector. The presentation came about throughout a…

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