Because the starting of the week and after two years of closure as a consequence of Covid, the Perrier Museum has reopened its doorways in a distinct location with a contemporary scenography that traces the historical past of the long-lasting model made in Gard.
From Roland-Garros to New York Trend Week, 100% Gard glowing mineral water has had successful story worthy of the largest stars for almost 160 years. Whose story, filled with twists and exquisite encounters, continues to be written on daily basis, right here in Vergèze. In truth, it’s from this metropolis, a couple of kilometers from Nîmes, that some 1.4 billion bottles of Perrier go away yearly to be consumed around the globe.
The historic corridor within the highlight
A celeb value dedicating a museum to him imagines not removed from the manufacturing facility the place the valuable pure water is bottled in response to the ancestral recipe. If such an area existed earlier than throughout the elegant fortress of the location, the final two years, tainted by the pandemic, have made it attainable to fully rethink the scenography of the place and its place within the go to route.
The Romans are already followers of Perrier
Exit the fortress. It’s now within the historic storage corridor, 100 years previous, which as soon as adjoined the railway and the highway the place the vans handed, that this curiosity is revealed. In a setting as colourful as it’s soothing, guests from all around the world will immerse themselves in a refreshing tub within the Perrier saga. From historic bottles to the model’s flagship slogans, to immersive movies to find all of the glowing secrets and techniques of this water. Beginning with the unimaginable historical past of this spring that dates again some 120 million years when, a couple of meters underground, rainwater got here into contact with fuel of volcanic origin throughout a sequence of eruptions, giving life to the supply of the Bouillens.
“Later legend even says that the Romans, and specifically Common Hannibal, quenched his thirst there in 218 BC, when he returned to Rome”tells the dynamic Laurie, the skilled information of the Perrier website, who provides the tour to all guests. “Through the work across the properly, cash have been really discovered with the effigy of Julius-Cesar. This confirms, and even when it was 150 after Hannibal, that the Romans had certainly found this water”†
Nevertheless it was underneath Napoleon III, within the nineteenth century, that Bouillens water was talked about within the space. Due to Alphonse Granier, the proprietor of the place, who sees on this supply and the water of Bouillens the fantastic alternative to journey the wave of spas and the keenness it arouses. Notably propagated by Napoleon III personally, an avid doctor. It was the latter who granted the proprietor the imperial authorization to use the spring on June 23, 1863. And so the very distinguished firm of the thermal firm of mineral waters of Vergèze was born.
The King of England cherished it
But 25 years later, it must look ahead to the official medical director of the properly, Dr. Perrier, to have the glowing water analysed. A life-saving resolution for the continuation of the Perrier epic. As a result of as the nice physician foresaw, in Vergèze water we uncover therapeutic properties and from that second on, the only function turns into to bottle the valuable liquid. However the cash is lacking. On vacation in Grau-du-Roi, St John Harmsworth fell in love with the place and the glowing mineral waters of Bouillens. A lot in order that he purchased the properly, named it Perrier in tribute to the physician and gave beginning to an elite product that took the UK market by storm. Till the Gard water is outright admitted to the desk of the king of England. So many scrumptious anecdotes to find throughout this refreshing stroll till September 30!
Perrier in apply
Till September 30, 2022, the Perrier Museum and its well-known spring open their doorways to guests who wish to uncover the unimaginable historical past of this glowing water, a should within the panorama of the Gard, however extra usually in France. To find the secrets and techniques of Perrier, meet from Tuesday to Saturday from 10am to 12.30pm and from 1.30pm to 6pm (7pm in July and August). Reservations on 06 77 42 15 63. Perrier on the RN113, accessible by way of the A54 or A9 motorway, exit Gallargues.
Perrier or the Artwork of the Quirky Slogan
The promoting slogan “Perrier, c’est fou”, coined in 1976 by Jean Davray, marks a brand new excessive level within the historical past of a model that, since its creation, has demanded and adopted an uncommon and counter-current type. That very same yr, Perrier even referred to as on Serge Gainsbourg to deliver “the hand,” a now-legendary industrial, to life… From “water that makes you pschiiiiit” to “If man was content material to complete a Perrier descend” by way of “Thirst quencher” or “Smiling water”, the Perrier manufacturing facility workforce for 160 years (subsequent yr) needed glowing tales of every kind. It’s fairly shocking, in rediscovering the varied promoting campaigns, to notice the extent to which the existence of mineral waters is a part of the French collective reminiscence of the promoting youngsters. Additionally on show are posters made in collaboration with the largest names within the artwork world, beginning with Dali for instance.