Salvador promotes Afro-ethnic tourism

In 2017, in line with the IBGE’s Steady Nationwide Family Pattern Survey (PNA Contínua), 8 out of 10 residents of Salvador stated they have been black or brown, or 82.1% of an estimated inhabitants of two,675,656 residents. To date, nevertheless, these individuals from Salvador haven’t been protagonists of tourism and have had a 67% decrease revenue than employees who declared themselves white.

Confronted with these numbers and the infamous social inequality, in 2019 the Municipality launched the Afro Ethnic Tourism Improvement Venture, an initiative of Prodetur Salvador, carried out by the Municipal Secretary for Tradition and Tourism in partnership with the Inter-American Improvement Financial institution (IDB). ), with investments of round 71 million US {dollars}.

The proposal is to place the Bahian capital as a nationwide and worldwide reference in Afrotourism. The launch of the “Salvador Capital Afro” marketing campaign happened on August 19. That is simply one of many six axes developed by this system, overlaying six areas of town: Curuzu-Liberdade, the previous historic middle (Pelourinho), Rio Vermelho, Itapuã and three islands (Maré, Bom Jesus and dos Frades).

Pay attention

In keeping with Simone Costa, tourism specialist at Prodetur Salvador, the working methodology was to carry workshops within the areas to hearken to the completely different segments during which the inhabitants is concerned – faith, vogue, dance, music, visible arts, delicacies , and so on. , however at all times, emphasizes the tourism knowledgeable, revealing actions and actions past these neighborhoods to contain your complete inhabitants of the Bahian capital.

“Principally, if we take a look at tourism promotion, every thing could be very Afro: the meals, the dancing, the music, the way in which you costume, however that goes a great distance while you assess the earnings. This inhabitants will not be included within the financial chain of tourism as a result of it’s concentrated within the fingers of fewer and white individuals,” he insists. That’s the reason listening to the wants of this inhabitants has develop into so important.


Black communities heard a strategic motion plan was being developed to create a supply of employment and revenue, giving precedence to black suppliers and entrepreneurs within the manufacturing chain. The analysis, in line with Simone, highlighted the wants of this group: insertion at work, lack of Afro scripts, and occasions that reinforce black protagonism, all of which permeate the financial drawback.

Even through the pandemic, the work didn’t cease: a gaggle of ten specialists from completely different segments outlined the work axes: reworking Afro-entrepreneurs right into a unified and articulated worth chain; enhance their degree of technical training and administration; Mapping and creation of itineraries and vacationer experiences, together with industrial attraction for businesses and tour operators.

platforms and roadmaps

After the tenders, the primary outcomes are taking form: the AfroBiz platform has already been launched, connecting Salvador’s Afro inventive business with shoppers, mentors and buyers from Brazil and the world; and AfroEstima already supplies a coaching and mentoring plan organized by studying pathways. This month, Salvador Capital Afro, probably the most strong mission in line with Simone Costa, begins mapping itineraries to present visibility and a brand new look to the applications already developed.

She mentions the Parque Pedra de Xangô, a cultural, geological, symbolic and legendary heritage of town, and the botanical backyard with historical bushes just like the baobab, sacred to Africans. Nonetheless, each are usually not among the many conventional itineraries provided by businesses. Pelourinho himself, says Simone, has nothing to do with Afro tradition. “We additionally wish to strengthen and place Salvador as an anti-racist metropolis,” he emphasizes.

What number of Baianas?

Every part will culminate within the introduction of Guia Black, which can carry collectively ten itineraries and 30 locations of curiosity, together with the well-known Baianas do Acarajé, right this moment the best image of Salvador linked to Afro tradition. “We wish to worth the craftsmanship of Bahian girls and strengthen shops. They have to not be confused with avenue distributors, however they should be acknowledged as cultural employees. Bahian girls have been the primary entrepreneurs: the winners,” emphasizes Simone.

What number of Baianas does Acarajé Salvador have? It’s unknown. For that reason, the Baiana Authorized Motion is being developed, a analysis that intends to gather this information. The outcomes of the ballot will probably be launched in November through the Salvador, Capital Afro competition from sixteenth to twentieth, which can carry collectively debates on public coverage, enterprise spherical, enterprise gala’s, points involving black girls and a wealthy cultural program.

The numbers of the Afro plan:

  • 658 individuals
  • 90 executives
  • 44 interviews
  • Heard 227 individuals in camps
  • 144 workshop individuals

plan the development part

  • Diagnostic validation with 62 brokers
  • Validation of the preliminary plan with 81 representatives
  • Validation Focus Group of 10 Black Specialists

AfroBiz Salvador motion

  • 1,325 Afro entrepreneurs registered on the platform;
  • Carried out 3 enterprise rounds (2 nationwide and 1 worldwide);
  • 220 Afro entrepreneurs in Afro tourism
  • 36 consumers (10 worldwide and 26 nationwide);
  • R$600,000 in enterprise expectations in talks initiated within the nationwide rounds of talks;
  • R$2.3 million in enterprise expectations in talks began within the worldwide spherical;
  • 26 Afro entrepreneurs began within the Export Qualification Program (Peiex).

AfroEstima Salvador motion

  • 110 college students licensed by the coaching;
  • 1,000 college students deliberate for the following cycles of the mission.

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