Sarah Poniatowski, from A to Z: Primer from the founding father of “Maison Sarah Lavoine”

She invited us to fulfill at Le Roch, her first Parisian lodge that opened in 2016 within the 1st arrondissement, her headquarters the place she lives and works. We really feel it instantly, Sarah Poniatowski, who remains to be unintentionally known as Sarah Lavoine – she was married for 24 years to singer Marc Lavoine, father of her three youngsters – has a way of pleasure: her means of preferring the terrace to the sofas, his yellow pants – “a bit ‘Kill Invoice’”, she jokes – her sunny blonde. She has simply returned from Essaouira, Morocco, the place she modeled for our vogue sequence created by Gilles Bensimon. “It made sense for me to be photographed there. No massive heads at house, though Maison Sarah Lavoine’s journey, which began ten years in the past with a number of flats refurbished for mates, has grown right into a small empire. In the course of the interview, good schooling undoubtedly obliges, she speaks candidly, with out actually letting go, as if every thing needed to stay mild. Mild as this portrait of her, from A to Z, which she delivers between two sips of Coke Zero.

© Gilles Bensimon

Has like soul

“Doing a development website simply to make it stunning would not curiosity me. What issues is the soul of a spot. To make it in locations that do not have it, I hunt for trinkets, furnishings, work… so many objects which have already lived. With regards to folks, I’m additionally very delicate to “outdated souls”. It is my mystical aspect, I imagine within the presence of the absent who defend us. »

B as builder

“They are saying you construct your loved ones, your couple, your youngsters. To me all of it is sensible. I want tasks each in my personal life and in my skilled life. And naturally I like nothing greater than making homes. Just lately I learn an article by the thinker Emanuele Coccia entitled: “We construct homes to be liked”. That is what I believe. I create locations to really feel that the folks I like are blissful there. »

C likes colours

“They’re the core of my work, of my life. There may be an emotion to expertise the world in coloration. I by no means get uninterested in sunsets, I like all of the greenery of nature. I take pleasure in coloration and its combos, pink and crimson, blue and black. Just lately I combined sand yellow and aubergine in a home by the ocean! I just like the expression of Jean-Charles de Castelbajac within the preface to my e book, he talks about “Saratherapy”[“Couleurs Sarah”, ndlr]. In Arcachon, my home appears like a Creole village, the place every hut is a distinct coloration. Alternatively, in relation to clothes, I’ve a ardour for black, particularly in winter. A black turtleneck sweater with a black jacket, or a tuxedo. »


© Gilles Bensimon

D as normal

“They are saying that curiosity is a nasty factor, however no! I’m very curious, I observe every thing and I feed on every thing. I usually see one thing transferring in my head. Not so way back, a inexperienced stone clover ring on a lady’s finger shortly changed into an exquisite desk. However I am not curious gossip model. I hate it, like the truth that folks can speak behind my again. »

E for schooling

“What has been handed on to me might be summarized as follows: listening to others. »

Learn additionally >> Sarah Poniatowski (Maison Sarah Lavoine), artwork and elsewhere

F like Fleetwood Mac

“Particularly the album ‘Rumors’. I need to dance from the primary notes. I do know it by coronary heart and do not skip a single music. I like music, I prefer to take heed to it alone, in concert events… however not in eating places! »


© Gilles Bensimon

G likes style

“There isn’t a good and unhealthy style. In a home, every thing appears attention-grabbing to me from the second it’s finished with sincerity. What issues is {that a} universe expresses a persona, so I’ve a tough time with disembodied whole look. Each in life-style and vogue, greater than style, it is the model that counts, that is why I do not comply with developments. »

H for humor

“I could not be with a person who has no spirit. Mine has loads. This is without doubt one of the qualities that makes me fall in love. »

me for inspiration

“Some designers contact me greater than others. Charlotte Perriand together with her modernity, her free kinds, her daring. Le Corbusier for his colours. And in addition the Japanese architect Tadao Ando. Two years in the past, I took my youngest son, Milo, who was keen on manga, to Japan. I dreamed of going to Naoshima Island, the place Ando constructed a number of buildings and museums. We slept within the well-known Oval lodge, the place the center of the open constructing lets the wind, the rain via… This relationship between artwork, structure and nature is breathtaking. »


© Gilles Bensimon

J as “I like you”

“I preserve repeating it to my family members, my youngsters, my lover. In my household it wasn’t an excessive amount of to have moose, so I took the alternative course. I’m not humble with my emotions. The love of my youngsters, my husband, my mates, my job, that is what leads my life. »

Okay like Karen Blixen

“I’ve all the time had a fascination with this sturdy and free girl, who imposes her place in a world of males. I may even have stated Okay for Kenya. I have been there loads and it is a nation I like. After which, at each reunion with Robert Redford and Meryl Streep in Out of Africa, I shudder. »

L for mild

“I desperately want it. I stay near heaven and within the flats I design I do every thing I can to convey it in, with mirror video games, separating a bed room from a rest room by a window… I additionally take note of the lighting. After I arrange dinners, I mild candles in every single place, they provide an exquisite complexion! Just lately I noticed “Barry Lyndon” once more, which is made completely by candlelight, what magic! »


© Gilles Bensimon

I like Morocco

“This nation is vital in my life, in my coronary heart. It isn’t for nothing that I named my daughter Yasmine. I really feel at house there. The smells, the flavors, the colors, the ocher of Marrakech, the Majorelle blue, the inexperienced of Fez… The primary time I went there, I used to be 2 years outdated. My father had a home there [Jean Poniatowski, ex-directeur de “Vogue”, ndlr]. Right this moment he lives there and I am going there twice a 12 months. Each time I convey again amber stones that I slide into my closets. The emotion I can have there is identical as I really feel within the Bassin d’Arcachon, the place I spent a lot of my trip. All of that is linked to this story of household properties. When the reminiscences are blissful, they imprint themselves for all times. »

N like no extra plastic

“I’m an envoy for this affiliation that fights towards plastic air pollution. At our small degree we are able to all do one thing. In my view, I’ve banned plastic bottles and baggage. »

O for optimism

“I imagine in my fortunate stars and likewise within the legislation of attraction. Happiness will get it, do not surrender your desires. I can not resign myself to a single position, I need to be a mom, a spouse, a temptress, a enterprise supervisor, even when it isn’t all the time straightforward. Optimism can be a narrative of character. »


© Gilles Bensimon

P as image

“I’m delicate to this artwork and I like to supply pictures. We will play alongside in ornament. In accumulation on a wall, or a single cliché slamming shut. Within the kitchen I hold them on the wall, or I put them towards the sideboard. They combine with books, as a result of the kitchen is a lounge. »

Q as a query

“The one I ask myself most frequently is, ‘The place is our world going?’ “It will likely be difficult for our youngsters. And once more, my daughter is fortunate that she lives in a rustic the place she will be able to select what she needs to do together with her physique. Falling again on abortion scares me.”

R for rattan

“I am obsessive about rattan, even in Paris: on the finish of the couch, as a bedside desk, in a row. Rattan brings heat, softness and a little bit of summer time into your private home. »

S like Starck

“Philippe Starck is our French genius, with an concept proper now! It should be exhausting to be in his head, however I like his power and his benevolence. After I arrange my field, he by no means checked out me like a bit factor touchdown, quite the opposite, he stated to me, “Go forward, do not be afraid!” I like individuals who provide you with confidence. »

T as tables

“I like to convey my household and mates collectively, to combine generations, removed from social life. I’ve not invented something, this style, like that of household homes, I received it from my father, he has the key. At house they’re easy, massive buffets on a pleasant tablecloth with stunning plates. However what’s much more vital to me than the ornament is the trade, creating surprising encounters and particularly not sitting on the desk for hours. »


© Gilles Bensimon

You want useful

“I’m not an activist, however dedicated by numerous actions. The work I do with collectives of Ghanaian and Moroccan ladies for Maison Sarah Lavoine, my participation within the Fiers & Forts affiliation in Morocco that raises underprivileged youngsters, the creation of Blissful Cafés that give employment to folks with disabilities… Many targets contact me , however since you must select your fights, mine are extra linked to ladies and youngsters. »

V as rolls

“I smoked my first cigarette after I was 15 and simply actually stop two months in the past because of auriculotherapy. Instantly I am chewing on a pen all day, however it’s a win! I did not assume I had that may. The cutest factor is my daughter texting me and saying, “Mother, it has been two months, you are a veteran.” Even when that does not give up smoking proper underneath my nostril. »

W like Wu

“A Chinese language forex. In Scrabble it is 33 factors on “treble counting”! I am a fan of this recreation.”

X as rated X

“Like my love life, which I attempt to preserve. On this world the place every thing might be seen all day lengthy, I’m extra of a fan of “to stay blissful, stay hidden”. »

Y like Yasmine, 24 years outdated and likewise R like Roman, 15 years outdated, and M like Milo, 11 years outdated

“The oldest flies alone. She’s an actress, singer, photographer… Fortunately they nonetheless want me, the day they do not, I am determined! I work loads and I preserve asking them, “Am I sufficient?” Apparently it is okay! »

Z as zen zone

“In the course of the pandemic, the Hospitals Basis requested me to suggest heat ‘bubbles’ in order that caregivers may recharge their batteries within the coronary heart of their working day. One of many latest to be constructed is the “Zen Zone”, 700 sq. meters within the coronary heart of the College Hospital of Lille. I really feel very spoiled by life, and it is a means of giving again. »

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