The 2022 summer time season, which shall be with out well being restrictions, guarantees to be very favorable… A prospect that the Occitania area needs to benefit from, whose tourism is the second largest regional financial system (after the meals business), with 15.9 billion euros turnover (10 % of GDP) and round 100,000 jobs smoothed over the 12 months (as much as 134,000 in August).
In response to a examine by ADN Tourisme, the nationwide federation of institutional tourism organizations, 78% of French individuals desire French locations, 67% are searching for much less frequented areas and 56% are searching for locations nearer to their division or area. So even when 68% announce that their finances shall be lower taking inflation under consideration, the 2022 summer time season ought to be an excellent 12 months for French vacationer points of interest, particularly Occitania, which simply reminds us that it’s the first French area for French vacationer numbers and even the main French area for the variety of in a single day stays in open-air accommodations (thanks particularly to the coast, ie 26.3 million in a single day stays per 12 months).
“Vacation stays precedence”
« 71% of the French plan to go sightseeing this summer time, which is phenomenal! We really feel a need to interrupt with the 2 scary years we have endured highlights Jean Pinard, director of the Regional Committee for Tourism and Leisure of Occitania (CRTL) Occitania. We had been notably involved in regards to the rise in gas costs, though this in the end didn’t materially influence the Easter holidays, an indication that the financial institution holidays stay a precedence. And that may work for Occitania with a regional clientele who may desire to remain of their area than go to Spain, for instance. »
Whereas 56% of the French responded to ADN Tourisme that they’d e-book later, Occitania’s tourism consultants didn’t observe this, fairly the opposite…
“Though last-minute bookings are nonetheless related, this 12 months we’re once more noticing that a part of the inhabitants prefers to e-book rather more prematurely for concern of scalding and the necessity to accept a second selection anticipate and e-book. upstream than in earlier yearsconfirms Jean Pinard. As in summer time 2021, and simply as essential if no more spectacular, the large winners of summer time 2022 in Occitania will most likely be impartial leases and out of doors lodging. »
The reserving figures for these two varieties of lodging are thus larger than within the three earlier years on the identical time, even in the course of the pre-crisis reference summer time season (2019). For the months of July and August 2022, the common occupancy of the completely different lodging in Occitania has already reached 37.8% in comparison with 31.5% up to now 12 months. The hosts anticipate a rise of +6% in Common of their exercise ranges for the 2022 season in comparison with the 2021 season.
Gîtes de France: Occupancy from 90 to 100%
Philippe Robert, shareholder and operator of the Méditerranée-Plage campsite in Vias-Plages (Hérault) and President of the Regional Federation of Open Air Inns (FRHPA) in Occitania, rubs his fingers: ” The 2022 season is growing fairly properly! We ought to be over 2021 and definitely over 2019 which is the final greatest 12 months. The reservation charge is spectacular, with sturdy will increase of +10 to +15% throughout instances once we had been absolutely booked final 12 months. It appears vacationers are reserving earlier, however that does not imply we’ll find yourself with +10 or +15% exercise… Reservations are typically focused on the coast”.
Stéphanie Nedelec is director of the reserving heart for lodging on the Languedoc coast for the Gîtes de France community, a cooperative that markets 2,100 lodging within the Hérault, Aude, Pyrénées-Orientales and Tarn departments.
“Gîtes de France stay a coveted product, she remembers. The prospects for 2022 are just like 2018, our report 12 months, with an occupancy charge of 90 to 100% within the busiest weeks of the summer time, that’s, the final July and the primary two Augusts, because of very early reservations, from the top of 2021, even when nonetheless obtainable . Simply in 2020, it had lured extra inland, however now we see that the highest sellers keep on the coast, confirming the tropism of the ocean.Reservations are made for common stays of 1 to 2 weeks in summer time… Fastened costs enhance however develop into house owners inspired to use solely restricted will increase. »
What the Gîtes de France community has additionally noticed within the south of the nation is a rise within the variety of new gîtes: in 2021 alone, Stéphanie Nedelec publicizes 110 in Aude or 103 in Hérault.
The increase in second houses and vacation villages
Miscellaneous success story Summer season introduced: second houses (40% focused on the Hérault coast and Pyrénées-Orientales) and vacation villages, « celebrated for his or her well being safety ensures because the Covid disaster », remembers the CRTL Occitanie.
« Second houses have labored greatest in the course of the well being disaster and will proceed to take action, says Jean Pinard. As for the vacation villages, these are those which have suffered probably the most, so the catch-up shall be apparent. »
Occitania is the main French area by way of the variety of second houses (500,000). In response to the record of the 5 areas the place French individuals wish to arrange their second residence, compiled by Pretto, a web based mortgage specialist, on Could thirty first, Occitania ranks 2nd (13% of searches) behind PACA, Hérault, the Gard and the The Pyrénées-Orientales are among the many prime 3 most fascinating departments within the area.
The household tour operator VVF (whose vacation houses are all publicly owned by municipalities or works councils) has capability in Occitania for 63,000 holidaymakers at 15 places. On June 7th, the group introduced a reservation charge of over 80% over a number of weeks in 4 of them, some even full at sure instances: Sigean (Aude), Brusque (Aveyron), Le Barcarès Les Portes Roussillon ( Pyrenees). -Orientales) and Martel-Gluges (Los).
The ocean stays the popular vacation spot for VVF prospects, however the countryside and the mountains verify their enhance in so-called “native” stays. This 12 months the group notes ” a really sturdy attraction of offshore territories “and wakes vacationers” You’re searching for a vacation within the solar in southern France, however away from the crowds ».
« Regardless of all the pieces, we’re noticing a discount within the size of trip and a lower within the common buying basket “, says Stéphane Le Bihan, Common Director of VVF.
“Monumental” rental efficiency on platforms
« We had an excellent summer time season in 2021 and have seen nice momentum because the begin of 2022.says Xavier Lormand, basic supervisor of the RoussillHôtel lodge group in Saint-Cyprien (Pyrénées-Orientales). The months of June, July and August are starting to take form, with passable commitments by way of reservations, larger than in 2019. For accommodations, there are nonetheless some final minute reservations, so we nonetheless have spare capability. However we’re forward! »
The group, which has ten accommodations (from 3 to five*, primarily in Occitania), a golf course and two thalassotherapy accommodations (L’Ile de la Lagoon and Les Flamands Roses), generates a turnover of 25 million euros and employs 400 individuals individuals in excessive season). It has began to implement a big financing plan (4 million euros) for the renovation of its accommodations in Montpellier, Argelès and Saint-Cyprien and for the enlargement of the superior class.
Lastly, in line with the info and evaluation supplied by the CRTL Occitanie, the reservations recorded solely within the platform rental phase (all non-public lodging rented by way of platforms akin to AirBnB, ie greater than 100,000 addresses in Occitanie) are the numbers ” very encouraging with a rise in bookings (gross sales) of +65% from Could 4th for the upcoming July and August in comparison with the identical date final 12 months. A efficiency described as gigantic » from the CRTL Occitanie…
Additionally learn the opposite 3 components of this collection on tourism: