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The simplicity of Iris Setlakwe | The press

It is arduous to not fall in love with clothes designer Iris Setlakwe. She receives us elegantly and warmly in her big workplace workshop on rue Chabanel in Montreal, the place she creates all her collections along with her crew of designers. Portrait.

Posted at 11:00am

Olivia Levy

Olivia Levy
The press

Iris Setlakwe is self-taught. She grew up in Sherbrooke in Setlakwe’s store run by her father. “The primary Armenian immigrant in my line is Aziz Setlakwe, he arrived in Quebec in 1904 and went into enterprise. My grandfather, Michel Setlakwe, and his brothers opened a retailer within the Jap Townships, the place we bought garments, particularly for snowboarding,” she explains.

On the age of 21, she launched her first enterprise, a clothes company. In 2001, she created the model that bears her identify to supply garments that resemble her. “From the start, I related three phrases with my model which might be nonetheless related right now: simplicity, consolation, class. I’ve at all times liked garments with a timeless fashion,” she says.

Gown up all ladies

Iris Setlakwe is a premium ladies’s clothes model. There are fits, clothes, shirts, knitwear, denims, from probably the most stylish to probably the most informal outfits. “My philosophy is to create high quality clothes collections right here in Quebec and contribute to the native financial system,” she explains.

I costume ladies of all ages from head to toe, each for work outfits and for the weekend. I feel it is vital that they really feel stunning.

Iris Setlakwe

Iris Setlakwe additionally clothes many personalities, corresponding to Céline Galipeau, Mélanie Joly and Karine Vanasse. ” I’m very proud. Once we really feel good in our garments, it offers us power and power. Fairly often ladies have no idea how you can flatter their determine, put on the fitting colours and types that look good. You simply should know how you can match the garments and have the fitting cuts and lengths I’m at all times blissful to assist them select their wardrobe. »

PHOTOGRAPH HUGO-SÉBASTIEN AUBERT, THE PRESS

The places of work and workshops of Iris Setlakwe, in Montreal, within the Chabanel . district

The designer’s inspirations are a number of: she listens to and observes folks rather a lot, she loves travelling, the European fashion, stunning supplies, materials and particulars, corresponding to the attractive buttons on a jacket. “My collections replicate my life,” she says. I’m a 53 12 months outdated energetic lady, I’ve two youngsters, a 24 12 months outdated daughter and a 23 12 months outdated son, we reside in Montreal and within the Jap Townships in Knowlton. I put on jackets, clothes, but in addition extra sporty outfits on the weekend. I’m now dressing my daughter’s pals who’re beginning their careers, I’m very blissful. »

She signifies that she additionally gives a ready-made cloakroom service for enterprise ladies. “We prepare every part, for very busy ladies. »

  • Fall-Winter 2022 Collection (Available August 15), Palace Blue Two-Button Blazer, $595

    PHOTOGRAPH ALEXANDRE GILBERT, PROVIDED BY IRIS SETLAKWE

    Fall-Winter 2022 Assortment (Accessible August 15), Palace Blue Two-Button Blazer, $595

  • Fall-Winter 2022 Collection, Ruffle Blouse, Ivory, $235

    PHOTOGRAPH ALEXANDRE GILBERT, PROVIDED BY IRIS SETLAKWE

    Fall-Winter 2022 Assortment, Ruffle Shirt, Ivory, $235

  • Fall-Winter 2022 Collection, Printed Blouse, $335

    PHOTOGRAPH ALEXANDRE GILBERT, PROVIDED BY IRIS SETLAKWE

    Fall-Winter 2022 Assortment, Printed Shirt, $335

  • Fall-Winter 2022 Collection, Blue Palace Double Breasted Coat, $975

    PHOTOGRAPH ALEXANDRE GILBERT, PROVIDED BY IRIS SETLAKWE

    Fall-Winter 2022 Assortment, Blue Palace Double Breasted Coat, $975

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The 2 irises

In an interview, the designer and entrepreneur talks about her duality, her inventive aspect that coexists along with her ‘enterprise’ aspect. “I put on each hats and I even have two places of work! There’s the cerebral aspect the place I write employment contracts, purchase materials, plan collections. And there is the inventive aspect, I create collections with designers, I play with materials and have enjoyable with colours… I even enable myself to be messy! I like working in a crew and sharing my know-how, as a result of I discovered every part on the job. »

She additionally works along with her household, along with her husband and along with her daughter. “It’s particular to work as a household, as a result of belief has been constructed and it’s good to delegate sure departments. The issue is, we’re passionate, so generally the tone goes up, and we discuss somewhat an excessive amount of about work from home! »

PHOTOGRAPH HUGO-SÉBASTIEN AUBERT, THE PRESS

Materials within the places of work and workshops of Iris Setlakwe

Iris Setlakwe at all times has a large number of tasks in thoughts. In 2021 she launched a house assortment consisting of cushions that use residual supplies from clothes collections. Additionally it is growing a leather-based division and a night robe providing. “I wish to develop. We now have a clientele that has adopted us for over 20 years in Canada and the USA, along with our two shops, within the Rockland Heart and in Knowlton,” she says.

The lady in lots of hats continues to be very enthusiastic in her group, regardless of the dearth of manpower within the manufacturing business. “We miss seamstresses, sample makers… however whenever you do what you like in life, you meet the challenges. It offers power, it stimulates, we’re blissful. I actually encourage younger folks to search out their means. »

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