The Vai Turismo motion launches a social media marketing campaign

The Vai Turismo Undertaking, which brings collectively establishments, specialists and professionals from the tourism business, goals to strengthen the sector’s strategic function within the nation’s economic system, appeal to the eye of presidential candidates and achieve more room in authorities plans

This Thursday, July twenty first, the primary enterprise items of Brazilian tourism will launch a marketing campaign on their social media that can underline the significance of tourism as a vector of social growth. The initiative, sponsored by CNC – Nationwide Confederation of Commerce in Items, Providers and Tourismtries to combine proposals to suggest public actions that contribute to the sustainable growth of the sector.

With the hashtag #vaiturismo2022, the motion goals to bolster the sector’s proposals to achieve area for tourism in authorities plans and subsequently the marketing campaign will final till October 2, the date of the nation’s common elections.

Alexandre Sampaio, President of FBHA – Brazilian Affiliation of Lodging and Catering and Director of CETUR – Enterprise Council of Tourism and Hospitality, feedback that this system displays the shortage of continuity in public insurance policies and the necessity to resume planning for the sector beneath participation by the non-public sector and public authorities.

In keeping with Sampaio, “in observe, we intend tourism to be completely included within the new authorities agenda and have continuity in public insurance policies, initiatives and measures to spice up the nationwide productive sector”.


The Vai Turismo – Rumo ao Futuro motion, launched by CNC in 2021, introduced collectively corporations within the sector and representatives of the manufacturing chain to create a nationwide motion with individuals and organizations to collaborate within the growth of public coverage suggestions with the business, particularly following the affect of the COVID-19 pandemic.

Doc with proposals for presidential candidates

The primary main step of the motion was the event of the doc Proposals and Suggestions for Public Tourism Insurance policies – Nationwide, which was given to the pre-candidates for the presidency Jair Bolsonaro, Simone Tebet and Luiz Inácio Lula da Silva, in addition to the previous governor of São Paulo Geraldo Alckmin. , together with the institutional agenda of the buying and selling system.

For the elaboration of the proposals, Vai Turismo facilitated greater than 100 technical conferences, together with conferences and workshops, and introduced collectively about 300 signatory organizations. Developed have been: a benchmarking mapping inspiring worldwide practices for sustainable tourism, notion surveys and 27 diagnoses of the federative entities primarily based on the Good Vacationer Locations methodology.



Primarily based on the report and the systematization of the problems mentioned in every state, the widespread themes turned regional calls for and the regional priorities have been consolidated within the nationwide agenda, which highlights, among the many macro methods, 5 points vital for the consolidation and competitiveness of the sector: Convergent Investments, Intelligence, Incentives, Certified Provides and Governance. In August, 27 state paperwork can even be delivered.

The Vai Turismo movement launches a social media campaign

Our bodies supporting public coverage proposals and proposals:

  1. Nationwide Confederation of Commerce in Items, Providers and Tourism (CNC)

journey companies

  1. Affiliation of Brazilian Journey Companies (ABAV Nacional)
  2. Brazilian Affiliation of Company Journey Companies (Abracorp)
  3. Latin American Affiliation for Occasion Administration and Enterprise Journey (ALAGEV)
  4. Nationwide Vacationer Board (FENACTUR)

organizers and corporations

  1. Promoting Advertising Affiliation (AMPRO)
  2. Brazilian Affiliation of Occasions Firms (ABEOC Brazil)
  3. Brazilian Affiliation of Occasion Organizers (Abrape)
  4. Brazilian Union of Enterprise Festivals and Occasions (Ubrafe)

Lodging and catering

  1. Brazilian Lodge Business Affiliation (ABIH Nacional)
  2. Brazilian Affiliation of Resorts (Resorts Brasil)
  3. Brazilian Affiliation of Bars and Eating places (Abrasel)
  4. Nationwide Restaurant Affiliation (ANR)
  5. Brazilian Affiliation of Lodging and Boarding (FBHA)
  6. Discussion board of Lodge Operators in Brazil (FOHB)

tour operator

  1. Brazilian Affiliation of Tour Operators (BRAZTOA)

theme parks

  1. Built-in System of Parks and Vacationer Sights (SINDEPAT)

air transport

  1. Brazilian Airline Affiliation (ABEAR)

maritime transport

  1. Brazilian Maritime Cruise Affiliation (CLIA Brazil)

floor transportation

  1. Brazilian Affiliation of Vacationer and Cultural Practice Operators (ABOTTC)
  2. Nationwide Affiliation of Tourism and Constitution Airways (ANTTUR)
  3. Brazilian Affiliation of Automobile Leases (ABLA)

Ecotourism and journey tourism

  1. Brazilian Affiliation of Ecotourism and Journey Tourism Firms (Abeta)

social tourism

  1. Brazilian Affiliation of Social Tourism (Abrastur)

luxurious tourism

  1. Brazilian Luxurious Journey Affiliation (BLTA)

receptive tourism

  1. Brazilian Federation of Worldwide Inbound Tourism (Bito)
  2. Brazilian Confederation of Inbound Tourism (RECEPT Brazil)

micro and small companies

  1. Brazilian Help Service for Micro and Small Companies (Sebrae Nacional)

Vacation spot administration and promotion

  1. Congress and Customer Bureau of Brazil
  2. Nationwide Union of CVBs and Vacation spot Entities (UNEDESTINOS)

Plus the commerce associations for items, providers and tourism (Fecomércios) of the 27 federal entities.

Money right here the doc Proposals and Suggestions for Public Tourism Insurance policies – Nationwide.

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