Tourism. Will the Jura affirm its constructive momentum this summer time?

On the finish of the 2020 deconfinement, the Jura was ranked because the third hottest summer time vacation spot on Airbnb. (©Cedric Perrier)

The years 2020 and 2021 have been affected by anti-Covid measures and have been darkish instances for tourism on the whole. On the coronary heart of the well being restrictions, only some departments of Bourgogne Franche-Comté have remained unscathed. Nonetheless, the Jura was capable of maintain its personal: Based on INSEE, turnover within the lodge and catering business within the division even elevated from the tip of July to August 2020 and 2021 in comparison with 2019, a yr earlier than Covid. The summer time interval has due to this fact been a lifeline, whereas the remainder of the final two years have been marked by a major drop in turnover for the tourism sector, which employs 4,500 individuals within the division.

Keep away from promiscuity

The right way to clarify these attendance data in these pandemic summers? Based on Gérôme Fassenet, President of Jura Tourisme, the Jura “appears completely in step with the expectations of post-Covid shoppers: rejuvenation; giant room; Escape ; reconnecting with nature […] “. On the finish of the deconfinement in 2020, the Jura was thus ranked because the third hottest summer time vacation spot on Airbnb, a haven for city-weary French individuals. An opinion shared by the President of the Union of Commerce and Business of the Jura Lodge Business (UHMI), Patrick Fanchini, shares that “on the finish of the deconfinements, individuals wished to exit”.

This crowd, concentrated in the summertime, was not with out its issues. That is on the expense of the “season wings”, i.e. April and October. An issue for Patrick Franchini, for whom these non-summer instances usually are not negligible. Nonetheless, tourism promotion actors are engaged on this subject (see field).

Work is being carried out to keep away from overcrowding

The Jura has its stars. The Hérisson waterfalls thus welcome 300,000 guests yearly. Nonetheless, avoiding a temporal and spatial focus of vacationers appears to be a strategic downside for tourism actors. A mission that’s extra prone to be on the best way to success, in keeping with the director of Terre d’émeraude Tourisme “The communication that has been initiated appears to be bearing fruit, since initially of the season we’re seeing a extra even variety of guests over the week. On the Jura Tourism aspect, we additionally declare to attempt to “distribute the flows all through the division, avoiding focusing promoting solely on the principle resorts in excessive season” and “extra particularly in off-season and on the wing in season, if the carrying capability permits.Based on information from the operator Orange for the interval from April to June, the entire variety of in a single day stays has elevated sharply in comparison with the identical interval in 2021, nearly returning to pre-Covid ranges.

Will the development proceed?

It’s too early to current figures as a result of, because the director of the Lons-le-Saunier Vacationer Workplace reminds us, “we’ve got to watch out till the season is over […] A season can change in a short time, for instance because of dangerous climate.” Nonetheless, we may give some causes for hope:
The Jura is at the beginning of the season

With the tip of well being measures, extra French individuals need to go on vacation: in keeping with Ifop, 55% of French individuals intend to go on vacation this yr, 13 proportion factors greater than final yr. . And amongst these French, solely 17% say they “change international locations repeatedly”, which speaks for French tourism. Nationwide figures that appear to correspond to the Jura “We proceed to profit this yr from a post-Covid ripple impact, with a rise in reservations in April-June”, signifies the President of Jura Tourisme.

So far as the primary yields on website are involved, we’re constructive there as effectively. For Patrick Franchini it’s “ begin to the summer time season, we hope it’ll materialize for the long run. And occasions just like the Tour de France provide you with a lift. After which the Jura is a reputation that speaks within the Burgundy-Franche-Comté area.” As for the administration of Vouglans, it says that tourism will increase initially of summer time on the tenting aspect, for instance with 30% extra vacationers on the Pentecost weekend in early June.

Lastly, on the aspect of the Cascades du hérisson and the Terre d’émeraude territory, we need to watch out, explains Claire Lemonnier, director of Terre d’émeraude Tourisme: “In comparison with the spring as an entire, the variety of guests is steady . We’re seeing comparable customer numbers to 2019, however it’s too early to inform if this development might be that of summer time as the college holidays solely begin this weekend and final minute bookings are larger than ‘regular’ .
Anyway, the Jura is on the street for the season.

Movies: at the moment on Actu

Olivier Gilles

Was this text useful to you? Be aware which you could observe Voix du Jura within the “My information” part. With one click on after registration you could find all the newest information out of your favourite cities and types.

Leave a Comment