Wellness tourism, a recipe for the challenges of the pandemic

Union is Power is a European journalism competitors organized by Slate.fr in partnership with the European Fee. Forty French and European journalists have been chosen to work as a workforce and write articles on initiatives funded by the European Union in Europe. A perspective of what the EU can do in its areas.

In Przywidz (Poland).

Barbara and Bartosz Idczak say they dwell off lavender. For greater than eleven years they’ve been cultivating this plant from the western shore of the Mediterranean Sea in northern Poland and are always on the lookout for new ecological options to introduce them into their household agrotourism enterprise in Przywidz. The couple determined to start out their very own enterprise after they needed to spend extra time with their household as a substitute of commuting to Gdansk for work.

“Twelve years in the past we thought we may begin rising lavender.Narrator Bartosz Idczak. The beginnings had been tough since you are always studying on this space. Solely after the third try did we achieve planting a discipline of lavender.”

Right this moment, there are three lavender lodges in Lawendowa Osada, the place visitors can take a break from the hustle and bustle of town and deal with nature once more. Many merchandise (resembling lavender syrup, lavender hydrolate, teas) out there on the agrotourism farm are made on website. Kashubian Switzerland, the Polish area the place the corporate is predicated, is wealthy in lakes and forests. There are neither the crowds of vacationers, nor the morning visitors jams, nor the noise.

“We attempt to supply our purchasers areas of freedom to reconnect with nature and fully detach from work.explains Barbara Idczak. As well as, there isn’t a tv within the rooms of our farm; We provide different types of leisure: therapies at Lawendowe Wellness & SPA and board video games, amongst many different actions.»

The Idczaks acknowledge that collaborating within the SB WELL undertaking was essential to them: it strengthened their perception that any such tourism is in excessive demand in the meanwhile. From the start they’ve been involved with sustainable improvement: assembly entrepreneurs who share the identical strategy has subsequently been a supply of inspiration for them.

Atlas wellbeing

The undertaking introduced collectively small and medium-sized enterprises from Poland, Denmark, Germany, Lithuania and Sweden to share their experiences of operating a enterprise for well-being. Vacationers can use the web Wellbeing Atlas, which lists the locations collaborating within the Wellbeing Tourism undertaking, and plan their journey.

“It was essential to me to indicate the richness of nature and the varied leisure alternatives within the southern Baltic Sea area, as we frequently journey distant on trip and don’t admire our personal area, the place you may as well spend your free time “Physician Lali Lindel pleads for the origin of the Linnaean College undertaking. “Relaxation within the spirit of well-being means reaching a state of concord, not solely with oneself but in addition with the atmosphere.”

“We needed to create a common product containing Baltic amber as a result of it has at all times been a part of my story.”

Katarzyna Nowinska

Due to the undertaking, many corporations have realized that they don’t seem to be the one ones within the Baltic Sea area eager about ecology and phone with nature. Lena and Piotr supply to relaxation in small picket homes in Tofvehult on the Swedish coast.

“Collaborating within the undertaking has allowed us to take a better take a look at our exercise and likewise get nearer to this notion of well-being. We knew what aim to search for when growing our gross sales and advertising and marketing technique. We get inspiration from the opposite undertaking members. We really feel that we actually matter on this neighborhood and that by our actions we assist construct a greater world.”says Piotr.

pure merchandise

The extraordinary energy of amber has develop into a supply of inspiration for the Amber Dream Manufactory in Sopot, close to Gdańsk, Poland, which produces pure pillows which can be mentioned to have stress-free and health-promoting properties. The homeowners, Piotr Grabowski and Katarzyna Nowińska, used to sleep on pillows stuffed with buckwheat hulls, that are mentioned to have a optimistic impact on sleep high quality. Impressed by their expertise, they determined to do one thing to forestall their youngster from waking up at night time.

“After we began our firm, we needed to make a hypoallergenic pillow for our daughter that may assist her go to sleep.remembers Piotr Grabowski. So we created a pillow stuffed with uncooked amber and buckwheat hulls that forestall the formation of micro organism, mould and fungus. It’s hypoallergenic and permits air to flow into, which helps regulate physique temperature. Our daughter was in a position to sleep extra calmly and longer.”

“We needed to create a common product containing Baltic amber as a result of it has at all times been a part of my story. My dad and mom labored within the manufacture of amber jewellery. I needed to create one thing distinctive that comprises pure and ecological uncooked suppliesinform Katarzyna Nowińska. The manufacturing unit in Sopot is attempting to cut back waste manufacturing. It attaches nice significance to respect for the pure atmosphere and the promotion of sustainable improvement.”

This Tricity firm provides not solely giant pillows stuffed with buckwheat husk, but in addition eye pillows stuffed with flaxseed, Baltic amber, and lavender. So it’s attainable to relax and isolate your self from environmental stimuli.

Amber Dream Sopot cushion with amber filling. | Rachel Notteau

Daiva and Donatas Abručiai’s strategy to pure merchandise is analogous. They personal a bee farm in the midst of a forest in Northern Lithuania. Pure honey tastings and academic workshops are held there from Could to September. Vacationers may use apitherapy based mostly on the vibrations of beehives.

“For the reason that lockdowns, we’re seeing a major must take a break from distant and sedentary work.”

Karol de 5 Senses

Daiva Abručiai factors out that in wellness tourism, environmental safety, vacationers and repair suppliers are equally essential: “Blooming meadows, for instance, not solely delight vacationers, in addition they present us with tea or honey and improve biodiversity. The research journey to Sweden the place we met fanatics of any such tourism was very fascinating. I by no means thought {that a} easy stroll within the woods may result in an exquisite reflection, or that cooking native produce within the open air may result in an unforgettable lunch.

Beekeeping demonstration for vacationers. | Daiva Abruciai

rest in tough occasions

5 Senses Float SPA in Gdańsk makes use of authentic rest strategies, makes use of pure vegan magnificence merchandise and tastes the “floating”. By floating in a pool that comprises water with particular Epsom salts, one finds a sure bodily and psychological steadiness.

“We’ve already carried out 10,000 ‘floating’ periods the place our purchasers shut themselves off from exterior stimuli and deal with their feeling of deep rest.explains Karol from 5 Senses. For the reason that lockdowns, we’re seeing a major must take a break from distant and sedentary work. An increasing number of folks use floating periods frequently.”

Session stress-free de «floating». | 5 Senses Float SPA

It’s believed that the explanation why many corporations select to enter wellness tourism is due to the nervousness brought on by the local weather disaster and elevated stress from the challenges of immediately’s world.

Translation by Cecile Piotrowska, voxeurop.

This text was produced as a part of the Union is Power competitors funded by the European Union. The article displays the views of its writer and the European Fee can’t be held answerable for its content material or use.

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